Online review statistics
Data-backed insights on how reviews influence consumer behavior, revenue, and search rankings.
of consumers read online reviews for local businesses
BrightLocal Consumer Survey 2024
minimum star rating consumers consider trustworthy
ReviewTrackers Industry Report
of consumers expect a response within 48 hours
ReviewTrackers Research
Consumer Behavior & Trust
How online reviews influence purchase decisions and customer trust
of consumers read online reviews before choosing a local business
BrightLocal Consumer Survey 2024
of consumers regularly read online reviews when browsing for local businesses
BrightLocal Consumer Survey 2024
of consumers trust online reviews as much as personal recommendations from friends
BrightLocal Consumer Survey 2024
of 18-34 year olds trust online reviews as much as personal recommendations
BrightLocal Research
minimum star rating most consumers consider before using a business
ReviewTrackers Industry Report
of consumers only pay attention to reviews written in the last month
BrightLocal Consumer Survey 2024
Revenue & Business Impact
The measurable financial impact of reviews on business performance
revenue increase for each additional star on a business review profile
Harvard Business School Research
revenue increase when businesses reach a minimum of 200 reviews
Womply Research
of consumers have changed their mind about a purchase based on negative reviews
Podium State of Reviews
increase in search ranking with a one-star improvement in average rating
Moz Local Search Ranking Factors
estimated annual revenue at risk for a multi-location business with unmanaged reviews
Industry Analysis
more clicks from Google Maps listings with a 4.5+ star rating
BrightLocal Research
Review Response & Management
Why responding to reviews matters and how it affects reputation
of customers expect businesses to respond to negative reviews within a week
ReviewTrackers Research
of consumers are more likely to visit a business that responds to negative reviews
ReviewTrackers Research
more trust earned by businesses that respond to both positive and negative reviews
Podium State of Reviews
of customers who receive a response to a negative review update or delete it
Chatmeter Research
of businesses respond to every single review they receive
BrightLocal Research
average response time for businesses without review management software
Industry Analysis
Local SEO & Search Visibility
How reviews affect local search rankings and Google Business Profile visibility
of local search ranking factors are attributed to review signals
Moz Local Search Ranking Factors
of local searches show Google Business Profile results in the top results
Search Engine Journal
of consumers use Google Maps as their primary tool for finding local businesses
BrightLocal Consumer Survey 2024
of local searches result in a purchase within 24 hours
Google Internal Data
of consumers say positive reviews make them trust a local business more
BrightLocal Consumer Survey 2024
new reviews per month needed to maintain search ranking momentum
GatherUp Benchmark Data
Industry Benchmarks
Average review metrics across major industries
average star rating for restaurants across major review platforms
ReviewTrackers Industry Report
average star rating for hotels and hospitality businesses
ReviewTrackers Industry Report
average star rating for healthcare providers and dental practices
RepuGen Healthcare Survey
average star rating for automotive dealerships and service centers
DealerRater Industry Report
of healthcare patients say reviews are the first step in finding a new provider
Software Advice Patient Survey
of restaurant diners check reviews before choosing where to eat
ReviewTrackers Restaurant Report
About this data
Statistics are compiled from publicly available industry research, consumer surveys, and market reports. Sources include BrightLocal, ReviewTrackers, Moz, Harvard Business School, Podium, GatherUp, and others. Data points are updated periodically as new research becomes available.
Turn these numbers into results
ReviewMankey helps multi-location businesses automate review responses, boost ratings, and increase local search visibility.